Best Merchandising Ideas: Nonstick Cookware

-- Once upon a time, nonstick coatings were flimsy, plastic surfaces that became scratched or wore off quickly. But those days are gone. Over the years, nonstick coatings have improved to the degree that even professional chefs use nonstick cookware. And home chefs love it, too, as sales figures indicate that nonstick cookware outsells all other types.

Still, merchandising and promoting nonstick cookware as a complement to your other cookware lines is the best way to educate your customers about proper cookware selection and usage. While you want your customers to heartily select product from this category, they should also understand that each cookware line you carry offers specific benefits. Begin your educational process with your staff by enabling them to see each cookware option's benefits and then extending that opportunity to your customers with an at-home test.


The best sales tool for any product in your store is a knowledgeable staff. If they're enthusiastic about a product, they will sell it. Retailers can provide their staff with educational materials that inform them of the latest and greatest in nonstick offerings, but the best way to make them understand the actual benefits is to have them try it themselves. Formulate a system to get the nonstick cookware into the hands of your salespeople and onto their stoves. Offer staff members a sizable discount on nonstick cookware as an incentive to purchase a piece and try it themselves. Nonstick cookware vendors often lend or outright give a piece of cookware to employees for a period of time so they can try it at home.

Once the staff members have utilized the cookware and become devotees of that nonstick line, ask for their comments on the cookware and post them as Staff Picks in an in-store promotion. Print up these Staff Picks on small cards and place them next to the nonstick cookware in the Nonstick Cookware Display. These reviews will give your staff the opportunity to shine as educated users of the cookware. Now customers will know whom to turn to when they have questions about nonstick cookware performance.

Cookware Pans Information Posted By: Blueshoots.com

Orignal Source :http://www.gourmetretailer.com/gourmetretailer/magazine/